Level 4: CIM Certificate in Professional & Digital Marketing

Overview


The CIM Level 4 Certificate in Professional & Digital Marketing is underpinned by extensive employer-led research, ensuring it remains highly relevant for advancing your career.

Enhance your expertise: Gain the knowledge and skills required to excel as a marketing executive, a vital position in any marketing team.

Prepare for your next step: Build a strong platform for progression—boost your confidence and open doors to new career possibilities.

Apply practical skills: Develop hands-on experience directly applicable to real marketing roles, positioning you as an indispensable and capable professional in the workplace.

  • Number

    Module

    Type

    Credits

  • 1

    Marketing Impact

    Mandatory

    20

  • 2

    Responsible Marketing

    Elective

    10

  • 3

    Planning Integrated Campaigns

    Elective

    10

  • 4

    Content Marketing

    Elective

    10

  • 5

    Search Engine Optimisation

    Elective

    10

  • 6

    MarTech

    Elective

    10

  • 7

    Social Media Marketing

    Elective

    10

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Kick-start your marketing career:

Gain essential skills: Enhance your knowledge and develop the core skills required to begin your career as a key member in any marketing team.

Build a strong foundation: Position yourself for progression, opening up more career pathways opportunities.

Get hands-on experience: Acquire practical skills that you can immediately apply to your role, building your confidence as you learn.

Do I qualify?

You’ll need one year’s plus experience in the industry or a relevant Level 3 qualification, CIM or equivalent. Alternatively, a Level 3 Apprenticeship such as the Digital Marketer, Multi-channel Marketer or Marketing Assistant would also be accepted. We’ll consider other equivalent Marketing Apprenticeships.

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