Aligning Content Strategy with Organisational Goals for Maximum Impact
In an era where digital engagement is the heartbeat of brand success, content marketing stands as the bridge between businesses and their audiences. A well-executed content strategy fosters trust, nurtures relationships, and ultimately enhances customer conversions. However, to unlock its full potential, content marketing must be strategically aligned with wider organisational and marketing goals. This […]
Maximising Brand Visibility: The Power of SEO and Paid Search Management
In today’s digital landscape, where customer journeys often begin with a search engine query, businesses must adopt a robust Search Engine Marketing (SEM) strategy to enhance brand reach and visibility. By integrating organic (SEO) and paid search (PPC) strategies, marketers can effectively target their audience, drive relevant traffic, and improve conversion rates. Understanding Search Behaviour […]
Hillary Baguma, ACIM
SummaryMarketer of the Year 2023 Nominee | ACIM Certified | Marketing Strategist | Sustainability Advocate | CIM Level 7 Facilitator ProfileI am a passionate marketer and strategist with a proven track record in driving business growth and creating meaningful impact. My expertise spans multiple facets of business development, including Sales, Commercial Strategy, Innovation, CSR, Communication, […]
Agnes Pamela Mubiru, DipM, MCIM
Agnes’ banking experience spans over 17 years serving in different capacities and financial institutions across Marketing, Products, Sales and Transactional Banking. She currently serves at Cairo Bank Uganda Limited as the Head of Marketing, Communications & PR responsible for developing, and implementing marketing, corporate communication, public relations and social responsibility as well as customer experience […]
Rochelle Vanessa ACIM, DipM
Results-driven marketing expert with a strong academic foundation and advanced certifications in professional marketing. Holding a Bachelor’s degree in Marketing from Makerere University Business School and post-graduate Diploma in professional marketing level 7 with the Chartered Instutite of Marketing(CIM), Rochelle possesses a unique blend of theoretical knowledge and practical expertise. With a proven track record […]
John Ssenkeezi, MCIM
Brief Bio: John Ssenkeezi is a digital and growth marketing leader with over 15 years of experience driving high-impact strategies across diverse industries and markets. With a track record of leading both agency and client-side teams for top brands like NSSF Uganda, Airtel, Vodafone, and Nation Media Group, he blends strategic vision with hands-on execution […]
Accredited by the Chartered Institute of Marketing, UK
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