Level 6: CIM Diploma in Professional & Digital Marketing

Overview


The CIM Level 6 Diploma in Professional & Digital Marketing is informed by extensive employer-led research across diverse sectors, ensuring alignment with current industry demands.

Deliver marketing expertise: Gain the knowledge, skills, and understanding needed to excel as a Marketing Manager and fulfil organisational objectives, becoming a well-rounded marketing professional.

Ensure relevance: Broaden your experience by exploring wider marketing activities and understanding the role marketing plays throughout the organisation.

Demonstrate ability: Develop the knowledge and skill set required for higher-level opportunities, advancing your career. Gain confidence by proving your ability to deliver in the workplace.

  • Number

    Module

    Type

    Credits

  • 1

    Strategy and Planning

    Mandatory

    20

  • 2

    Societal Impact

    Elective

    10

  • 3

    Commercial Intelligence

    Elective

    10

  • 4

    Customer Journey Optimization

    Elective

    10

  • 5

    Brand Proposition

    Elective

    10

  • 6

    Social Media Management

    Elective

    10

  • 7

    Ecommerce

    Elective

    10

  • 8

    AI Marketing

    Elective

    10

  • 9

    SEO & Paid Search Management

    Elective

    10

  • 10

    Content Strategy

    Elective

    10

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Do I qualify?

  • CIM Level 4 qualification, or relevant equivalent.
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent.
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent.
  • Bachelor’s or Master’s degree, with one-third of credits from marketing content. 
  • Professional experience (suggested two years of marketing in an operational role).
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